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Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.

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Bibliographic Details
Title: Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.
Authors: Bekos, Georgios S. (AUTHOR) georgios.bekos@manchester.ac.uk, Chari, Simos (AUTHOR), Jaakkola, Matti (AUTHOR), Evanschitzky, Heiner (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p27-49. 23p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251333771