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Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.

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Title: Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.
Authors: Bekos, Georgios S. (AUTHOR) georgios.bekos@manchester.ac.uk, Chari, Simos (AUTHOR), Jaakkola, Matti (AUTHOR), Evanschitzky, Heiner (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p27-49. 23p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2026, Vol. 90 Issue 2, p27-49. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191375789
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        Value: 10.1177/00222429251333771
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 27
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      – TitleFull: Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.
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              Text: Mar2026
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              Y: 2026
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