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Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications.

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Bibliographic Details
Title: Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications.
Authors: Zhang, Wenchang1 (AUTHOR) wenczhan@iu.edu, Elmaghraby, Wedad J.2 (AUTHOR) welmaghr@umd.edu, Kabra, Ashish2 (AUTHOR) akabra@umd.edu
Source: Management Science (INFORMS). Feb2026, Vol. 72 Issue 2, p1112-1131. 20p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2022.03606