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Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications.

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Title: Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications.
Authors: Zhang, Wenchang1 (AUTHOR) wenczhan@iu.edu, Elmaghraby, Wedad J.2 (AUTHOR) welmaghr@umd.edu, Kabra, Ashish2 (AUTHOR) akabra@umd.edu
Source: Management Science (INFORMS). Feb2026, Vol. 72 Issue 2, p1112-1131. 20p.
Database: Business Source Ultimate
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An: 191433137
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications.
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  Data: <searchLink fieldCode="JN" term="%22Management+Science+%28INFORMS%29%22">Management Science (INFORMS)</searchLink>. Feb2026, Vol. 72 Issue 2, p1112-1131. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191433137
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1287/mnsc.2022.03606
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 20
        StartPage: 1112
    Titles:
      – TitleFull: Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications.
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          Name:
            NameFull: Zhang, Wenchang
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            NameFull: Elmaghraby, Wedad J.
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            NameFull: Kabra, Ashish
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            – D: 01
              M: 02
              Text: Feb2026
              Type: published
              Y: 2026
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              Value: 72
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              Value: 2
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            – TitleFull: Management Science (INFORMS)
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