Competing for Cookies: Platforms' Business Models in Data Markets with Network Effects.
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| Title: | Competing for Cookies: Platforms' Business Models in Data Markets with Network Effects. |
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| Authors: | Markovich, Sarit1 (AUTHOR) s-markovich@kellogg.northwestern.edu, Yehezkel, Yaron2 (AUTHOR) yehezkel@tauex.tau.ac.il |
| Source: | Management Science (INFORMS). Feb2026, Vol. 72 Issue 2, p915-931. 17p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00251909 |
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| DOI: | 10.1287/mnsc.2024.07744 |