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Competing for Cookies: Platforms' Business Models in Data Markets with Network Effects.

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Title: Competing for Cookies: Platforms' Business Models in Data Markets with Network Effects.
Authors: Markovich, Sarit1 (AUTHOR) s-markovich@kellogg.northwestern.edu, Yehezkel, Yaron2 (AUTHOR) yehezkel@tauex.tau.ac.il
Source: Management Science (INFORMS). Feb2026, Vol. 72 Issue 2, p915-931. 17p.
Database: Business Source Ultimate
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        Value: 10.1287/mnsc.2024.07744
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 915
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      – TitleFull: Competing for Cookies: Platforms' Business Models in Data Markets with Network Effects.
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              Text: Feb2026
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              Y: 2026
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