Channels, Applications, and Online Presence of Digital Marketing in the Success of Peruvian Digital Ventures.
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| Title: | Channels, Applications, and Online Presence of Digital Marketing in the Success of Peruvian Digital Ventures. |
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| Alternate Title: | Canales, aplicaciones y presencia online del marketing digital en el éxito de las empresas digitales peruanas. Canais, aplicações e presença online do marketing digital no sucesso das empresas digitais peruanas. |
| Authors: | Calanchez Urribarri, Africa1 africa.calanchez@usil.pe, Chieng Cueva, Carmen2 carmen.chieng@usil.pe, Ríos Cubas, Martin Alexander3 rcubasma@uss.edu.pe, Córdova Chirinos, José William4 jwcor1956@gmail.com, Zambrano Verdesoto, German Jazmany5 gjzambranov@ube.edu.ec |
| Source: | Estudios Gerenciales. jul-sep2025, Vol. 41 Issue 176, p275-289. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 01235923 |
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| DOI: | 10.18046/j.estger.2025.176.7268 |
