Channels, Applications, and Online Presence of Digital Marketing in the Success of Peruvian Digital Ventures.
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| Title: | Channels, Applications, and Online Presence of Digital Marketing in the Success of Peruvian Digital Ventures. |
|---|---|
| Alternate Title: | Canales, aplicaciones y presencia online del marketing digital en el éxito de las empresas digitales peruanas. Canais, aplicações e presença online do marketing digital no sucesso das empresas digitais peruanas. |
| Authors: | Calanchez Urribarri, Africa1 africa.calanchez@usil.pe, Chieng Cueva, Carmen2 carmen.chieng@usil.pe, Ríos Cubas, Martin Alexander3 rcubasma@uss.edu.pe, Córdova Chirinos, José William4 jwcor1956@gmail.com, Zambrano Verdesoto, German Jazmany5 gjzambranov@ube.edu.ec |
| Source: | Estudios Gerenciales. jul-sep2025, Vol. 41 Issue 176, p275-289. 15p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 191436592 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Channels, Applications, and Online Presence of Digital Marketing in the Success of Peruvian Digital Ventures. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Canales, aplicaciones y presencia online del marketing digital en el éxito de las empresas digitales peruanas.<br />Canais, aplicações e presença online do marketing digital no sucesso das empresas digitais peruanas. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Calanchez+Urribarri%2C+Africa%22">Calanchez Urribarri, Africa</searchLink><relatesTo>1</relatesTo><i> africa.calanchez@usil.pe</i><br /><searchLink fieldCode="AR" term="%22Chieng+Cueva%2C+Carmen%22">Chieng Cueva, Carmen</searchLink><relatesTo>2</relatesTo><i> carmen.chieng@usil.pe</i><br /><searchLink fieldCode="AR" term="%22Ríos+Cubas%2C+Martin+Alexander%22">Ríos Cubas, Martin Alexander</searchLink><relatesTo>3</relatesTo><i> rcubasma@uss.edu.pe</i><br /><searchLink fieldCode="AR" term="%22Córdova+Chirinos%2C+José+William%22">Córdova Chirinos, José William</searchLink><relatesTo>4</relatesTo><i> jwcor1956@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Zambrano+Verdesoto%2C+German+Jazmany%22">Zambrano Verdesoto, German Jazmany</searchLink><relatesTo>5</relatesTo><i> gjzambranov@ube.edu.ec</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Estudios+Gerenciales%22">Estudios Gerenciales</searchLink>. jul-sep2025, Vol. 41 Issue 176, p275-289. 15p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191436592 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.18046/j.estger.2025.176.7268 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 15 StartPage: 275 Titles: – TitleFull: Channels, Applications, and Online Presence of Digital Marketing in the Success of Peruvian Digital Ventures. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Calanchez Urribarri, Africa – PersonEntity: Name: NameFull: Chieng Cueva, Carmen – PersonEntity: Name: NameFull: Ríos Cubas, Martin Alexander – PersonEntity: Name: NameFull: Córdova Chirinos, José William – PersonEntity: Name: NameFull: Zambrano Verdesoto, German Jazmany IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Text: jul-sep2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 01235923 Numbering: – Type: volume Value: 41 – Type: issue Value: 176 Titles: – TitleFull: Estudios Gerenciales Type: main |
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