Analyzing Consumer Footprints on E-Commerce Platforms: A Multichannel Sequential Search Model with Reference Price.
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| Title: | Analyzing Consumer Footprints on E-Commerce Platforms: A Multichannel Sequential Search Model with Reference Price. |
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| Authors: | Zhang, Hao1 (AUTHOR) ZhangArthurHao@163.com, Guo, Zhiling2 (AUTHOR) Zhiling.Guo@unt.edu, Liu, Junming3 (AUTHOR) junmiliu@cityu.edu.hk, Wang, Mingzheng4 (AUTHOR) wangmzh@zju.edu.cn |
| Source: | Information Systems Research (INFORMS). Feb2026, p1. 19p. |
| Database: | Business Source Ultimate |
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