View in EDS HTML Full Text PDF Full Text

What makes things catch on? Understanding consumer engagement with video content on social media.

Saved in:

Bibliographic Details
Title:	What makes things catch on? Understanding consumer engagement with video content on social media.
Authors:	Kim, Rae Yule¹ (AUTHOR) kimr@montclair.edu
Source:	Electronic Commerce Research. Feb2026, Vol. 26 Issue 1, p1039-1064. 26p.
Database:	Business Source Ultimate
Full text is not displayed to guests. Login for full access.

Description
ISSN:	13895753
DOI:	10.1007/s10660-024-09926-2