APA (7th ed.) Citation

Kim, R. Y. (2026). What makes things catch on? Understanding consumer engagement with video content on social media. Electronic Commerce Research, 26(1), 1039. https://doi.org/10.1007/s10660-024-09926-2

Chicago Style (17th ed.) Citation

Kim, Rae Yule. "What Makes Things Catch on? Understanding Consumer Engagement with Video Content on Social Media." Electronic Commerce Research 26, no. 1 (2026): 1039. https://doi.org/10.1007/s10660-024-09926-2.

MLA (9th ed.) Citation

Kim, Rae Yule. "What Makes Things Catch on? Understanding Consumer Engagement with Video Content on Social Media." Electronic Commerce Research, vol. 26, no. 1, 2026, p. 1039, https://doi.org/10.1007/s10660-024-09926-2.