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What makes things catch on? Understanding consumer engagement with video content on social media.

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Title: What makes things catch on? Understanding consumer engagement with video content on social media.
Authors: Kim, Rae Yule1 (AUTHOR) kimr@montclair.edu
Source: Electronic Commerce Research. Feb2026, Vol. 26 Issue 1, p1039-1064. 26p.
Database: Business Source Ultimate
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        Value: 10.1007/s10660-024-09926-2
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              Text: Feb2026
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