What makes things catch on? Understanding consumer engagement with video content on social media.
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| Title: | What makes things catch on? Understanding consumer engagement with video content on social media. |
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| Authors: | Kim, Rae Yule1 (AUTHOR) kimr@montclair.edu |
| Source: | Electronic Commerce Research. Feb2026, Vol. 26 Issue 1, p1039-1064. 26p. |
| Database: | Business Source Ultimate |
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