Testing the Role of Financial Literacy on the Effect of Perceived Utilitarian Value and Perceived Hedonic Value on Impulsive Buying Behavior in Paylater Users in Greater Jakarta.
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| Title: | Testing the Role of Financial Literacy on the Effect of Perceived Utilitarian Value and Perceived Hedonic Value on Impulsive Buying Behavior in Paylater Users in Greater Jakarta. |
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| Authors: | Suwarno1 cindhy.rodeo@binus.ac.id, Rodeo, Cindhy Pramieta1 Suwarno002@binus.ac.id |
| Source: | Advances in Consumer Research. Jan2026, Vol. 3 Issue 1, p296-304. 9p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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