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Testing the Role of Financial Literacy on the Effect of Perceived Utilitarian Value and Perceived Hedonic Value on Impulsive Buying Behavior in Paylater Users in Greater Jakarta.

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Title: Testing the Role of Financial Literacy on the Effect of Perceived Utilitarian Value and Perceived Hedonic Value on Impulsive Buying Behavior in Paylater Users in Greater Jakarta.
Authors: Suwarno1 cindhy.rodeo@binus.ac.id, Rodeo, Cindhy Pramieta1 Suwarno002@binus.ac.id
Source: Advances in Consumer Research. Jan2026, Vol. 3 Issue 1, p296-304. 9p.
Database: Business Source Ultimate
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  Data: Testing the Role of Financial Literacy on the Effect of Perceived Utilitarian Value and Perceived Hedonic Value on Impulsive Buying Behavior in Paylater Users in Greater Jakarta.
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Jan2026, Vol. 3 Issue 1, p296-304. 9p.
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      – Code: eng
        Text: English
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        StartPage: 296
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      – TitleFull: Testing the Role of Financial Literacy on the Effect of Perceived Utilitarian Value and Perceived Hedonic Value on Impulsive Buying Behavior in Paylater Users in Greater Jakarta.
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              Text: Jan2026
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              Y: 2026
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