Digital Content Consumption and Social Sustainability: Impact of Psychological Thriller OTT Content On Gen Z's Behavioural Psychology.
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| Title: | Digital Content Consumption and Social Sustainability: Impact of Psychological Thriller OTT Content On Gen Z's Behavioural Psychology. |
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| Authors: | Lad, Kshamata Sachin1 kshamata.lad@somaiya.edu, Gothankar, Yutika2 yutika.g@somaiya.edu, Jojy, Joan2 joan.jojy@somaiya.edu |
| Source: | Advances in Consumer Research. Dec2025, Vol. 2 Issue 6, p142-149. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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