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Digital Content Consumption and Social Sustainability: Impact of Psychological Thriller OTT Content On Gen Z's Behavioural Psychology.

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Title: Digital Content Consumption and Social Sustainability: Impact of Psychological Thriller OTT Content On Gen Z's Behavioural Psychology.
Authors: Lad, Kshamata Sachin1 kshamata.lad@somaiya.edu, Gothankar, Yutika2 yutika.g@somaiya.edu, Jojy, Joan2 joan.jojy@somaiya.edu
Source: Advances in Consumer Research. Dec2025, Vol. 2 Issue 6, p142-149. 8p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 191553013
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  Data: Digital Content Consumption and Social Sustainability: Impact of Psychological Thriller OTT Content On Gen Z's Behavioural Psychology.
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  Data: <searchLink fieldCode="AR" term="%22Lad%2C+Kshamata+Sachin%22">Lad, Kshamata Sachin</searchLink><relatesTo>1</relatesTo><i> kshamata.lad@somaiya.edu</i><br /><searchLink fieldCode="AR" term="%22Gothankar%2C+Yutika%22">Gothankar, Yutika</searchLink><relatesTo>2</relatesTo><i> yutika.g@somaiya.edu</i><br /><searchLink fieldCode="AR" term="%22Jojy%2C+Joan%22">Jojy, Joan</searchLink><relatesTo>2</relatesTo><i> joan.jojy@somaiya.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Dec2025, Vol. 2 Issue 6, p142-149. 8p.
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      – Code: eng
        Text: English
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        StartPage: 142
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      – TitleFull: Digital Content Consumption and Social Sustainability: Impact of Psychological Thriller OTT Content On Gen Z's Behavioural Psychology.
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              Text: Dec2025
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              Y: 2025
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