Exploring Key Determinants of Indian Consumers' Purchase Decisions for Branded Apparel: An Empirical Investigation.
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| Title: | Exploring Key Determinants of Indian Consumers' Purchase Decisions for Branded Apparel: An Empirical Investigation. |
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| Authors: | Zaidi, Syed Ali Zuhair1 alizuhairzaidi50@gmail.com, Pathak, Rashmi2 rash.1350@gmail.com, Tewari, Anubhav3 anubhavtewari@kmclu.ac.in, Arya, Ashish Kumar4 ashisharya95@gmail.com |
| Source: | Advances in Consumer Research. Dec2025, Vol. 2 Issue 6, p1144-1157. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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