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Exploring Key Determinants of Indian Consumers' Purchase Decisions for Branded Apparel: An Empirical Investigation.

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Title: Exploring Key Determinants of Indian Consumers' Purchase Decisions for Branded Apparel: An Empirical Investigation.
Authors: Zaidi, Syed Ali Zuhair1 alizuhairzaidi50@gmail.com, Pathak, Rashmi2 rash.1350@gmail.com, Tewari, Anubhav3 anubhavtewari@kmclu.ac.in, Arya, Ashish Kumar4 ashisharya95@gmail.com
Source: Advances in Consumer Research. Dec2025, Vol. 2 Issue 6, p1144-1157. 14p.
Database: Business Source Ultimate
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  Data: Exploring Key Determinants of Indian Consumers' Purchase Decisions for Branded Apparel: An Empirical Investigation.
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  Data: <searchLink fieldCode="AR" term="%22Zaidi%2C+Syed+Ali+Zuhair%22">Zaidi, Syed Ali Zuhair</searchLink><relatesTo>1</relatesTo><i> alizuhairzaidi50@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Pathak%2C+Rashmi%22">Pathak, Rashmi</searchLink><relatesTo>2</relatesTo><i> rash.1350@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Tewari%2C+Anubhav%22">Tewari, Anubhav</searchLink><relatesTo>3</relatesTo><i> anubhavtewari@kmclu.ac.in</i><br /><searchLink fieldCode="AR" term="%22Arya%2C+Ashish+Kumar%22">Arya, Ashish Kumar</searchLink><relatesTo>4</relatesTo><i> ashisharya95@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Dec2025, Vol. 2 Issue 6, p1144-1157. 14p.
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        Text: English
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              Text: Dec2025
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