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The state of online marketing simulations: A 25-year systematic review and future research agenda.

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Bibliographic Details
Title: The state of online marketing simulations: A 25-year systematic review and future research agenda.
Authors: Pricer, Laura B.1 (AUTHOR) laura.pricer@ung.edu, Munoz, Caroline K.1 (AUTHOR), Beck, Brittany B.2 (AUTHOR)
Source: Marketing Education Review. Feb2026, p1-25. 25p. 1 Illustration.
Database: Business Source Ultimate
Description
ISSN:10528008
DOI:10.1080/10528008.2026.2633574