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The state of online marketing simulations: A 25-year systematic review and future research agenda.

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Title: The state of online marketing simulations: A 25-year systematic review and future research agenda.
Authors: Pricer, Laura B.1 (AUTHOR) laura.pricer@ung.edu, Munoz, Caroline K.1 (AUTHOR), Beck, Brittany B.2 (AUTHOR)
Source: Marketing Education Review. Feb2026, p1-25. 25p. 1 Illustration.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 191759268
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Feb2026, p1-25. 25p. 1 Illustration.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191759268
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/10528008.2026.2633574
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 1
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      – TitleFull: The state of online marketing simulations: A 25-year systematic review and future research agenda.
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            NameFull: Munoz, Caroline K.
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            – D: 23
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              Text: Feb2026
              Type: published
              Y: 2026
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