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Rationality and Optimizing Behaviour of Technology-aided Consumers: A Critique on Perspectives of Behavioural Economists.

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Bibliographic Details
Title: Rationality and Optimizing Behaviour of Technology-aided Consumers: A Critique on Perspectives of Behavioural Economists.
Authors: Prakash, Vikas1 (AUTHOR) vikasprakash.singh@gmail.com
Source: FIIB Business Review. Mar2026, Vol. 15 Issue 2, p150-162. 13p.
Database: Business Source Ultimate
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ISSN:23197145
DOI:10.1177/23197145251358316