Customization and the Customer Journey.

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Bibliographic Details
Title:	Customization and the Customer Journey.
Authors:	Kim, Suh Yeon (AUTHOR), Hamilton, Rebecca W. (AUTHOR), Kim, TI Tongil (AUTHOR), Lewis, Michael V. (AUTHOR)
Source:	Journal of Marketing. Sep2025, p1.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1177/00222429251379772