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Customization and the Customer Journey.

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Bibliographic Details
Title: Customization and the Customer Journey.
Authors: Kim, Suh Yeon (AUTHOR), Hamilton, Rebecca W. (AUTHOR), Kim, TI Tongil (AUTHOR), Lewis, Michael V. (AUTHOR)
Source: Journal of Marketing. Sep2025, p1.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Customization and the Customer Journey.
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        Value: 10.1177/00222429251379772
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      – Code: eng
        Text: English
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      – TitleFull: Customization and the Customer Journey.
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            – D: 05
              M: 09
              Text: Sep2025
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              Y: 2025
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