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THE PLEASANT VISUAL PATH TO REVIEW HELPFULNESS: PICTURE-EVOKED EMOTIONAL VALENCE AND PICTURE-TEXT ALIGNMENT.

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Title: THE PLEASANT VISUAL PATH TO REVIEW HELPFULNESS: PICTURE-EVOKED EMOTIONAL VALENCE AND PICTURE-TEXT ALIGNMENT.
Authors: Yu, Yifan (AUTHOR) yifanyu@hku.hk, Wang, Xinyao (AUTHOR) wangxinyao13@tsinghua.org.cn, Huang, Jinghua (AUTHOR) huangjh@sem.tsinghua.edu.cn, Tan, Yong (AUTHOR) ytan@uw.edu
Source: MIS Quarterly. Mar2026, Vol. 50 Issue 1, p243-268. 26p. 9 Color Photographs, 2 Black and White Photographs, 1 Diagram, 15 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:02767783
DOI:10.25300/MISQ/2025/17965