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THE PLEASANT VISUAL PATH TO REVIEW HELPFULNESS: PICTURE-EVOKED EMOTIONAL VALENCE AND PICTURE-TEXT ALIGNMENT.

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Title: THE PLEASANT VISUAL PATH TO REVIEW HELPFULNESS: PICTURE-EVOKED EMOTIONAL VALENCE AND PICTURE-TEXT ALIGNMENT.
Authors: Yu, Yifan (AUTHOR) yifanyu@hku.hk, Wang, Xinyao (AUTHOR) wangxinyao13@tsinghua.org.cn, Huang, Jinghua (AUTHOR) huangjh@sem.tsinghua.edu.cn, Tan, Yong (AUTHOR) ytan@uw.edu
Source: MIS Quarterly. Mar2026, Vol. 50 Issue 1, p243-268. 26p. 9 Color Photographs, 2 Black and White Photographs, 1 Diagram, 15 Charts, 1 Graph.
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  Data: THE PLEASANT VISUAL PATH TO REVIEW HELPFULNESS: PICTURE-EVOKED EMOTIONAL VALENCE AND PICTURE-TEXT ALIGNMENT.
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  Data: <searchLink fieldCode="AR" term="%22Yu%2C+Yifan%22">Yu, Yifan</searchLink> (AUTHOR)<i> yifanyu@hku.hk</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Xinyao%22">Wang, Xinyao</searchLink> (AUTHOR)<i> wangxinyao13@tsinghua.org.cn</i><br /><searchLink fieldCode="AR" term="%22Huang%2C+Jinghua%22">Huang, Jinghua</searchLink> (AUTHOR)<i> huangjh@sem.tsinghua.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Tan%2C+Yong%22">Tan, Yong</searchLink> (AUTHOR)<i> ytan@uw.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22MIS+Quarterly%22">MIS Quarterly</searchLink>. Mar2026, Vol. 50 Issue 1, p243-268. 26p. 9 Color Photographs, 2 Black and White Photographs, 1 Diagram, 15 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191915795
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.25300/MISQ/2025/17965
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      – Code: eng
        Text: English
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        PageCount: 26
        StartPage: 243
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      – TitleFull: THE PLEASANT VISUAL PATH TO REVIEW HELPFULNESS: PICTURE-EVOKED EMOTIONAL VALENCE AND PICTURE-TEXT ALIGNMENT.
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          Name:
            NameFull: Yu, Yifan
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            NameFull: Wang, Xinyao
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            NameFull: Huang, Jinghua
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            – D: 01
              M: 03
              Text: Mar2026
              Type: published
              Y: 2026
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              Value: 50
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