Bridging Marketing and Human Resource Perspectives: A Bibliometric Analysis of Internal Marketing Research.
Saved in:
| Title: | Bridging Marketing and Human Resource Perspectives: A Bibliometric Analysis of Internal Marketing Research. |
|---|---|
| Authors: | Belli, Shivkumar M.1 shivkumarbelli@cuk.ac.in, Telu, Sreenu2 stelu@gitam.edu |
| Source: | South Asian Journal of Management. Oct-Dec2025, Vol. 32 Issue 4, p154-183. 30p. |
| Database: | Business Source Ultimate |
| ISSN: | 09715428 |
|---|---|
| DOI: | 10.62206/sajm.32.4.2025.154-183 |
