From UGC to Brand Product Improvement: Mining Consumer Innovation Insights Across Social Media Platforms.
Saved in:
| Title: | From UGC to Brand Product Improvement: Mining Consumer Innovation Insights Across Social Media Platforms. |
|---|---|
| Authors: | Wang, Jiacheng1 (AUTHOR) jiachengw@mail.ustc.edu.cn, Wu, Qiang1 (AUTHOR) |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. Feb2026, Vol. 21 Issue 2, p64. 21p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
| ISSN: | 07181876 |
|---|---|
| DOI: | 10.3390/jtaer21020064 |
