Bibliographic Details
| Title: |
An Empirical Analysis of the Impact of Digital Marketing on Customer Engagement and Brand Loyalty in the Indian Market. |
| Authors: |
Kumar, Deepak1 deepakkumarvbspu@gmail.com, Srivastava, Ankita2 ankitasrivastava.tanu@gmail.com, Srivastava, Neha3 nehasrivastava@csjmu.ac.in, Sinha, Anand Kumar4 anand.k.sinha72@gmail.com, Siddiqui, Ayesha4 ayeshaknipss@gmail.com |
| Source: |
Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p1308-1314. 7p. |
| Database: |
Business Source Ultimate |
