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An Empirical Analysis of the Impact of Digital Marketing on Customer Engagement and Brand Loyalty in the Indian Market.

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Title: An Empirical Analysis of the Impact of Digital Marketing on Customer Engagement and Brand Loyalty in the Indian Market.
Authors: Kumar, Deepak1 deepakkumarvbspu@gmail.com, Srivastava, Ankita2 ankitasrivastava.tanu@gmail.com, Srivastava, Neha3 nehasrivastava@csjmu.ac.in, Sinha, Anand Kumar4 anand.k.sinha72@gmail.com, Siddiqui, Ayesha4 ayeshaknipss@gmail.com
Source: Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p1308-1314. 7p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Feb2026, Vol. 3 Issue 2, p1308-1314. 7p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192018431
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      – Code: eng
        Text: English
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              Text: Feb2026
              Type: published
              Y: 2026
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