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Supply Chain Responsiveness And Its Influence On Customer Experience And Brand Equity In Omnichannel Markets.

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Bibliographic Details
Title: Supply Chain Responsiveness And Its Influence On Customer Experience And Brand Equity In Omnichannel Markets.
Authors: Hora, Rashi1 horarashi@gmail.com, Sharma, Sharat2 sharat.sharma@glbimr.org, Tyagi, Nishant1 nishant1970@gmail.com
Source: Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p1163-1180. 18p.
Database: Business Source Ultimate
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ISSN:00989258