The Impact of Social Media Marketing on Consumer Decision-Making: Trends, Strategies, and Insights.
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| Title: | The Impact of Social Media Marketing on Consumer Decision-Making: Trends, Strategies, and Insights. |
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| Authors: | Batta, Aaruni1 aaruni27@gmail.com, Pahuja, Pallavi1 pallavi.cbs@cgc.edu.in, Sharma, Ruby1 ruby.cbs@cgc.edu.in, Giri, Radhika1 radhika.1415@cgc.edu.in, Jhamb, Rajesh2 jhamb.rajesh@gmail.com |
| Source: | Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p402-412. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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