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The Impact of Social Media Marketing on Consumer Decision-Making: Trends, Strategies, and Insights.

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Title: The Impact of Social Media Marketing on Consumer Decision-Making: Trends, Strategies, and Insights.
Authors: Batta, Aaruni1 aaruni27@gmail.com, Pahuja, Pallavi1 pallavi.cbs@cgc.edu.in, Sharma, Ruby1 ruby.cbs@cgc.edu.in, Giri, Radhika1 radhika.1415@cgc.edu.in, Jhamb, Rajesh2 jhamb.rajesh@gmail.com
Source: Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p402-412. 11p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Feb2026, Vol. 3 Issue 2, p402-412. 11p.
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        Text: English
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              Text: Feb2026
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              Y: 2026
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