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Generational and Economic Differences in the Effectiveness of Product Placement: A Predictive Approach Using CART Analysis.

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Bibliographic Details
Title: Generational and Economic Differences in the Effectiveness of Product Placement: A Predictive Approach Using CART Analysis.
Authors: Vrtana, David1 (AUTHOR) david.vrtana@uniza.sk, Duricova, Lucia1 (AUTHOR)
Source: Administrative Sciences (2076-3387). Feb2026, Vol. 16 Issue 2, p61. 39p.
Database: Business Source Ultimate
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ISSN:20763387
DOI:10.3390/admsci16020061