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The Illusion of Victory: How Gambling Affinity Influences Extended-Warranty Decisions.

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Bibliographic Details
Title: The Illusion of Victory: How Gambling Affinity Influences Extended-Warranty Decisions.
Authors: Schindler, Robert M. (AUTHOR), Isaac, Mathew S. (AUTHOR) isaacm@seattleu.edu
Source: Journal of Public Policy & Marketing. Apr2026, Vol. 45 Issue 2, p99-114. 16p.
Database: Business Source Ultimate
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Description
ISSN:07439156
DOI:10.1177/07439156251380124