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Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs.

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Bibliographic Details
Title: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs.
Authors: Shou, Zhigang (AUTHOR), Xia, Qinying (AUTHOR), Su, Samuel (AUTHOR), Teng, Hongxin (AUTHOR) tenghongxin@cqu.edu.cn
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p278-297. 20p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251353156