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The Trajectory of Confidence: Experience, Certainty, and Consumer Choice.

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Title: The Trajectory of Confidence: Experience, Certainty, and Consumer Choice.
Authors: Rocklage, Matthew D. (AUTHOR) m.rocklage@northeastern.edu, Berger, Jonah (AUTHOR), Boghrati, Reihane (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p364-382. 19p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251372928