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The Open Design Effect.

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Bibliographic Details
Title: The Open Design Effect.
Authors: Maier, Lukas (AUTHOR) lukas.maier@wu.ac.at, Schreier, Martin (AUTHOR), Dahl, Darren W. (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p322-339. 18p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251373034