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The Open Design Effect.

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Bibliographic Details
Title: The Open Design Effect.
Authors: Maier, Lukas (AUTHOR) lukas.maier@wu.ac.at, Schreier, Martin (AUTHOR), Dahl, Darren W. (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p322-339. 18p.
Database: Business Source Ultimate
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An: 192177541
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PubType: Academic Journal
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  Data: The Open Design Effect.
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  Data: <searchLink fieldCode="AR" term="%22Maier%2C+Lukas%22">Maier, Lukas</searchLink> (AUTHOR)<i> lukas.maier@wu.ac.at</i><br /><searchLink fieldCode="AR" term="%22Schreier%2C+Martin%22">Schreier, Martin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Dahl%2C+Darren+W%2E%22">Dahl, Darren W.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2026, Vol. 63 Issue 2, p322-339. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192177541
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      – Type: doi
        Value: 10.1177/00222437251373034
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 322
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      – TitleFull: The Open Design Effect.
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            NameFull: Maier, Lukas
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            NameFull: Schreier, Martin
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              Text: Apr2026
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              Y: 2026
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