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A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective.

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Title: A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective.
Authors: Noble, Stephanie M. (AUTHOR) snoble4@utk.edu, Grewal, Dhruv (AUTHOR), Krotz, Riley T. (AUTHOR), Ahlbom, Carl-Philip (AUTHOR), Nordfält, Jens (AUTHOR), Biswas, Dipayan (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p383-406. 24p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251384248