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The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry.

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Bibliographic Details
Title: The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry.
Authors: Landsman, Vardit (AUTHOR) vlandsman@iese.edu, Stremersch, Stefan (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p298-321. 24p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251389509