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The Weekend Effect in Online Reviews.

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Bibliographic Details
Title: The Weekend Effect in Online Reviews.
Authors: Bayerl, Andreas (AUTHOR) bayerl@ese.eur.nl, Schoenmueller, Verena (AUTHOR), Goldenberg, Jacob (AUTHOR), Stahl, Florian (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p211-233. 23p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251391808