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The Weekend Effect in Online Reviews.

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Title: The Weekend Effect in Online Reviews.
Authors: Bayerl, Andreas (AUTHOR) bayerl@ese.eur.nl, Schoenmueller, Verena (AUTHOR), Goldenberg, Jacob (AUTHOR), Stahl, Florian (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p211-233. 23p.
Database: Business Source Ultimate
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An: 192177545
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PubType: Academic Journal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222437251391808
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 211
    Titles:
      – TitleFull: The Weekend Effect in Online Reviews.
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            NameFull: Bayerl, Andreas
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            NameFull: Schoenmueller, Verena
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            NameFull: Goldenberg, Jacob
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            NameFull: Stahl, Florian
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            – D: 01
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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              Value: 63
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