Influencer advertising integrity: A multidimensional model and dual ethical mechanisms.
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| Title: | Influencer advertising integrity: A multidimensional model and dual ethical mechanisms. |
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| Authors: | Lee, Jin-Myong1 (AUTHOR), Kim, Hyo-Jung2 (AUTHOR) khj@hoseo.ac.kr |
| Source: | Journal of Marketing Communications. Mar2026, p1-18. 18p. 1 Illustration. |
| Database: | Business Source Ultimate |
| ISSN: | 13527266 |
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| DOI: | 10.1080/13527266.2026.2638787 |
