Peran Fitur dalam Memoderisasi Pengaruh Harga terhadap Keputusan Pembelian Smartphone Iphone.
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| Title: | Peran Fitur dalam Memoderisasi Pengaruh Harga terhadap Keputusan Pembelian Smartphone Iphone. |
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| Alternate Title: | The Moderating Role of Product Features on the Effect of Price Toward Iphone Smartphone Purchase Decisions. |
| Authors: | Marendra, I. Gede1 dosen01211@unpam.ac.id, Aryata, I. Made1 dosen01210@unpam.ac.id |
| Source: | Jurnal Manajemen dan Organisasi. Nov2025, Vol. 16 Issue 4, p376-388. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 20889372 |
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| DOI: | 10.29244/jmo.v16i4.69121 |
