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Peran Fitur dalam Memoderisasi Pengaruh Harga terhadap Keputusan Pembelian Smartphone Iphone.

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Title: Peran Fitur dalam Memoderisasi Pengaruh Harga terhadap Keputusan Pembelian Smartphone Iphone.
Alternate Title: The Moderating Role of Product Features on the Effect of Price Toward Iphone Smartphone Purchase Decisions.
Authors: Marendra, I. Gede1 dosen01211@unpam.ac.id, Aryata, I. Made1 dosen01210@unpam.ac.id
Source: Jurnal Manajemen dan Organisasi. Nov2025, Vol. 16 Issue 4, p376-388. 13p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.29244/jmo.v16i4.69121
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      – Code: ind
        Text: Indonesian
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        PageCount: 13
        StartPage: 376
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      – TitleFull: Peran Fitur dalam Memoderisasi Pengaruh Harga terhadap Keputusan Pembelian Smartphone Iphone.
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              Text: Nov2025
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              Y: 2025
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