The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations.
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| Title: | The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations. |
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| Authors: | George, Joseph1, Sebastian, K. S.2, Sasikumar, V. Prasobha3, K., Salini4, Thomas, Sajan N.5 sajan.thomas@mariancollege.org |
| Source: | International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 2, p323-334. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 21464405 |
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| DOI: | 10.32479/irmm.21227 |
