APA (7th ed.) Citation

George, J., Sebastian, K. S., Sasikumar, V. P., K., S., & Thomas, S. N. (2026). The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations. International Review of Management & Marketing (IRMM), 16(2), 323. https://doi.org/10.32479/irmm.21227

Chicago Style (17th ed.) Citation

George, Joseph, K. S. Sebastian, V. Prasobha Sasikumar, Salini K., and Sajan N. Thomas. "The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations." International Review of Management & Marketing (IRMM) 16, no. 2 (2026): 323. https://doi.org/10.32479/irmm.21227.

MLA (9th ed.) Citation

George, Joseph, et al. "The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations." International Review of Management & Marketing (IRMM), vol. 16, no. 2, 2026, p. 323, https://doi.org/10.32479/irmm.21227.