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The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations.

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Bibliographic Details
Title: The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations.
Authors: George, Joseph1, Sebastian, K. S.2, Sasikumar, V. Prasobha3, K., Salini4, Thomas, Sajan N.5 sajan.thomas@mariancollege.org
Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 2, p323-334. 12p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22International+Review+of+Management+%26+Marketing+%28IRMM%29%22">International Review of Management & Marketing (IRMM)</searchLink>. 2026, Vol. 16 Issue 2, p323-334. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192240833
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        Value: 10.32479/irmm.21227
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        Text: English
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              Text: 2026
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              Y: 2026
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