The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya).
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| Title: | The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya). |
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| Authors: | Anam, Syaiful1 syaifulanam01@student.ciputra.ac.id, Daniel, Joseph Robert1 joseph.daniel@ciputra.ac.id |
| Source: | Journal Research of Social Science, Economics & Management. feb2026, Vol. 5 Issue 7, p10541-10554. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 28076494 |
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